The Naomi is a sheath dress in 100% navy wool and trimmed in colorful French tweed. "The navy wool comes from Hainsworth, a heritage British mill that clothed the soldiers in the Battle of Waterloo." Retail: £450.
In an interview with Evoke.ie, Irish designer Sara Madderson explained that Kate bought the Naomi dress online during their January sale, for 50% off. The boost to business was impressive: "‘We did about six months of online sales in 24 hours. That dress sold out immediately and then everything else across womenswear and maternity that had the same colour or the tweed detail started selling out.'"